Posters were the first forms of advertisement, and were used to notify the audience of upcoming theatre shows. The use of the poster was later used to advertise war propaganda in the 1914, and then became more commercialised during the post-war period to advertise new products such as TV’s and washing machines.
Posters began to become more popular in 1880 when the printing technique of lithography was perfected. This meant that more vibrant colours could be printed onto the posters which caught the eye of many artists. This meant that posters began to be seen as an art form more than a way of advertising.
Lautrec was a French artist born in 1864. The first poster that he made was the ‘ Moulin Rouge’ which gained popularity due to its four colour scheme and art style. This caused the poster to gain status and was used to advertise theatre shows and later was used as a method of advertising new products such as clothing. The posters began to emerge as an art form rather than a method of advertising . As technology began to develop it meant that the style of posters began to use more colours in their prints.
During the first and second world war, posters were used as a form of persuasion/propaganda to advertise to young people to fight in the war, to boots spirits and were also used as a form of news to promote ways of life when food and other necessities were in short supply. The posters themselves used the lithography technique to make the posters stand out to the audience. The posters combined typography and images depicting mainly political views. The colours that were featured in the posters depended on the theme that the poster had e.g. red to create fear/ to emphasise instruction.
The poster that aims to direct worry to the families to persuade them to stay away from the city’s use black, red and white as a method of creating a serious mood. The red connotes fear, and anger which is what the text is written in. The colour scheme is also mimicking the Nazi imagery which is the opposition.
Other posters such as the recruitment poster contains the colours of the US army, to signify country and the ‘YOU’ is in red which creates a more demanding and direct tone to the viewer.
Initial inspirations for FMP
These were the alternative posters used at the BAFTAS to advertise some of the nominees. For the posters that I will make, it will have a similar layout as these as they use silhouettes and the double exposure effect. However I’ve decided to change my initial idea to use a more artistic effect, and not use the silhouette idea.
- Focus– the poster will always have an image or piece of text that is placed in the center of the poster in order to draw attention of the audience.
- Colour– This sets the mood of the poster e.g. if the poster has a lot of black and dark hues it sets a gloomy and villainous atmosphere
- Positioning of images- The placement of the title and characters depends on the layout of the poster itself e.g. Landscape or portrait
- Theme and layout : – The layout of the poster includes using various types of imagery and colours. If the poster contains imagery associated with a happy atmosphere the overall theme of the poster will be light and most likely associated with a family audience.
Poster Documentary 24×36: A Movie about movie posters
I have watched this documentary as it shows how movie posters are made using printing presses and also how independent companies re-imagine posters in an illustrative way. This is relevant to my research as it shows the process and design stages of how the posters are made. There is also small animations of the movie posters which is what I hope to produce for my own posters.
Primary research : Imperial War Museum 22/04/17
I went to the Imperial War Museum with Vickie and Georgie to gather research on the history of posters , and the different types of posters that was used during the war period for my FMP.
These posters will help with the war poster that I will do for the Captain America poster in particular, but will also help with my layout options with the other posters. I took photos of the posters that were on display.
When I was at the museum, I looked at the various posters that were there. Because most of them are war posters it meant that it would help with the style of my captain america poster as its style is war related. The primary research also helped with the general layouts of posters, such as the central image, colour scheme and text.
War Poster characteristics:
I may decide to create one of the posters in the style of a war poster.War posters features contrasting colours and bold lines to attract its audience, and to convey its message.
- Bright colours/bold lines
- Emphasis on light and perspective to place character in a more believable setting.
- Use of text to attract audience and to add tension to the scene.
- The artist will use the dark and light colour contrast to emphasize the different sides e.g. what team/country is being advertised such as Britain/Germany.
Colour Scheme Ideas:
Final Colour Schemes :
These are the final colour schemes that I will be using in the final 3 posters. I have kept them to 4 main colours to make sure the colouring process is quicker so that I can stick to my time schedule to ensure I finish all of my FMP work on time. By looking at the colour schemes it is clearer that I had included red in all colour schemes to make sure there is a theme running throughout all of the posters.