Video game interface Research Team Branding


Formula 1 racing cars

This is a Ferrari F1 car, its colour scheme features, a dull grey, red, yellow and black.

Screen Shot 2016-01-08 at 15.38.00.png

This car is a McLaren. Its colour scheme is similar to the Ferrari, but uses black as the main colour. It features a bolder red and a light blue.Screen Shot 2016-01-08 at 15.49.00.png


This F1 car is a Lotus. Its colour scheme matches the Lotus logo. The scheme includes neutral yellows, a dark green and a light green with a tint of blue.

LotusRacingNewLogo.pngScreen Shot 2016-01-08 at 15.56.10.png


This F1 car is a Toyota, its colour scheme is black, white and red. White being the central colour.

Screen Shot 2016-01-08 at 16.05.40.png


Renaults F1 racing car has a colour scheme of red, white and yellow.


Screen Shot 2016-01-08 at 16.19.38.png


This car is Audi. It also has a colour scheme of black, white and burgandy red.

Screen Shot 2016-01-08 at 16.27.11.png



From looking at these existing racing team brands, the colour schemes that the teams incorperate into their car colour pallet, is the same colours that feature in their logo. All of the teams incorperate  either black, white, yellow, or red in their colour scheme. These colours allow the brand to attract to the majority of the target audience, and also to stand out from other cars/brands. In my own car brands, I will incorperate black, white or red in one form as either using one colour as an accent or as the base of the logo. Red indicates danger, which also can be interpreted as competition. This could be a reason as to why red is used in the majority of these colour schemes.  Red can also be interpreted as hunger, thus a hunger to win the race.

I created a colour scheme using Adobe Colour CC. These colours are what are harmonious to me and what could possibly be used as a colour scheme for one of my own car teams.

Screen Shot 2016-01-15 at 15.13.11.png


This is another colour relationship that was created using Adobe CC












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