These ice cream adverts where created in Adobe Photoshop. For the first advert originally the photo was for a beer company, and therefore the astronaut was holding a bottle of beer. Using the polygonal lasso tool I outlined the astronaut and created a separate layer, and then put the beer and then put the ice cream behind the new layer, to cover the image of the beer, so it looks like the astronaut is holding the ice cream.
For the second advert I inserted a picture of a boat and used the eraser tool to remove the background of the original photo. I then used the paint tool and created a yellow backgroud on the flag and then pasted the logo onto the boat.